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Selected Articles by Woody Bendle

My most recent articles
Business Strategy
8 Steps for Realigning Your Brand (September 30, 2020)
Brand Strategy
8 Questions to Determine if your Brand Needs a Realignment (September 28, 2020)
Brand Strategy
23 COVID-ERA Strategic Planning Questions (September 19, 2020)
Innovation
An Innovation Lesson From The Brady Bunch - COVID'S Silver Lining (August 4, 2020)
Make Ideas Happen - The Role of Innovation Strategy (July, 17, 2020)
Six Technniques to Sharpen and Expand Your Innovation Instincts (July, 5, 2020)
  • An Innovation Lesson From The Brady Bunch - COVID'S Silver Lining
  • Make Ideas Happen - The Role of Innovation Strategy
  • Six Techniques to Sharpen and Expand Your Innovation Instincts
  • Classroom Disruption: COVID-19's Impact on Youth and Education - And the Need for Innovation
  • Innovate by Design
  • The Innovative Leader's Mindset
  • Be Prepared: Your Post COVID-19 Innovation Journey will have Obtacles
  • Digital Transformation - Now is the time
  • Continuous Innovation and Continuous Improvement
  • Chasing Cool Ideas vs. Solving Consumer Needs
  • Continuous Innovation for Higher Education
  • Innovating the Retail Shopper Experience - Part 1
  • Innovating the Retail Shopper Experience - Part 2
  • New Product Innovation Strategy – Go Opposite
  • Innovation Success Through Planning, Preparation, and Organization
  • Innovation – 5 Questions to Ignite Your Innovative Curiosity
  • Innovation – Applying the 5 Innovative Curiosity Questions
  • Think You’ve Got Challenges? Creative Innovation with Salt
  • Innovation Process – 5 Components of Innovation Preparedness
  • Recycling Customer Feedback Program Data for Innovation
  • Batter Up! Ten Moneyball-Inspired Innovation Roles
  • Five Innovation Lessons from Improv Comedy
Customer Centricity / Customer Experience
Customer Experience - The Downside of Getting it "Almost Right" (August 10, 2020)
Do we have and Employee Appreciation Crisis? (May 23, 2020)
Customer Centricity: Does Your Brand's Future Depend On It? (May 1, 2020)
  • Customer Experience - The Downside of Getting it "Almost Right"
  • Do we have an employee appreciation crisis?
  • Customer-Centricity: Does your brand's future depend on it?
  • Seek Customer-Centric Win-Win-Win Innovations
  • Customer Centricity and Growth
  • In times of crisis, the world can use more empathetic, customer-centric Brands
  • The Universal Purpose of Business
  • Customer Service Experience Innovation – Your Big Opportunity
  • Exceptional Customer Experience – Six Steps to Achieving One
Creativity / Creative Thinking / Strategic Thinking
Three Requirements for Successful Business Transformation (May 9, 2020)
Is Your Organization Best In Class? (April 24, 2020)
The Demand for More Curiosity, Creativity and Innovation (April 22, 2020)
  • The Demand for more Curiosity, Creativity and Innovation
  • Stupid Question? A Call for Asking More Stupid Questions
  • Three Requirements for Successful Business Transformation
  • Is your Organization Best-In-Class?
  • Hit through the ball - Is your organization prepared for our "new normal"​?
  • Creative Thinking Exercise for Extreme Innovation
  • Creative Thinking Exercise - That's Just the Way It Is
  • Creative Thinking Exercise - SCAMPER around KC
  • Creative Thinking Exercise – Scooby Doo and Friends Bust a Creative Block
Brands / Branding / Brand Strategy
Your Brand is in the Mind of the Beholder (May 5, 2020)
Now is the Time for Your Brand to go Above and Beyond (April 4, 2020)
Helpful is the New Cool (April 2, 2020)
  • 8 Steps for Realigning Your Brand
  • 8 Questions to Determine if your Brand Needs a Realignment
  • The Impact of Great Packaging Design
  • Your brand is in the mind of the beholder
  • Brand Strategy: When Good Enough is not Good Enough
  • A Strategic Brand Planning Tool
  • Now is the time for your Brand to go Above and Beyond
  • Helpful is the new cool!
Potpourri / Business / Strategy / Insights
Loyalty 2.0 in the Post COVID-19 Era (July 27, 2020)
Demand Generation? Its' Just Business (July 13, 2020)
Turn Your Data Into Dollars (June 5, 2020)
  • 23 COVID-ERA Strategic Planning Questions
  • Loyalty 2.0 in the Post COVID-19 Era
  • Demand Generation? It's Just Business...
  • Turn Your Data Into Dollars!
  • What happend to Payless?
  • Communications planning for "not normal"
  • Space in the Post COVID-19 World
  • 7 More Business Strategy Questions
  • Strategic Insight - Much Ado about Big Data Analytics
  • Performance Metrics - What Gets Measured?
  • Strategic Insight – The Real Big Data Dilemma – Monetization
  • Super Bowl Advertising – Relationship and Creativity Scores
  • Productivity Tool – Creating Content with Voice-to-Text
  • Visual Thinking: Better Ways to Think about Calorie Data
  • You Just Might be a Thought Leader...
  • An Innovation Rant about "Best Practices"
Copyright © 2023 - Bradley J. (Woody) Bendle - All Rights Reserved

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